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3 |
1 | <?php |
2 | /** |
3 | * Jingga |
4 | * |
5 | * PHP Version 8.1 |
6 | * |
7 | * @package phpOMS\Business\Marketing |
8 | * @copyright Dennis Eichhorn |
9 | * @license OMS License 2.0 |
10 | * @version 1.0.0 |
11 | * @link https://jingga.app |
12 | */ |
13 | declare(strict_types=1); |
14 | |
15 | namespace phpOMS\Business\Marketing; |
16 | |
17 | /** |
18 | * Net Promoter Score |
19 | * |
20 | * The net promoter score is a basic evaluation of the happiness of customers. |
21 | * Instead of customers the NPS can also be transferred to non-customers. |
22 | * |
23 | * @package phpOMS\Business\Marketing |
24 | * @license OMS License 2.0 |
25 | * @link https://jingga.app |
26 | * @since 1.0.0 |
27 | */ |
28 | final class NetPromoterScore |
29 | { |
30 | /** |
31 | * Score values |
32 | * |
33 | * @var int[] |
34 | * @since 1.0.0 |
35 | */ |
36 | private array $scores = []; |
37 | |
38 | /** |
39 | * Add score. |
40 | * |
41 | * @param int $score Net promoter score |
42 | * |
43 | * @return void |
44 | * |
45 | * @since 1.0.0 |
46 | */ |
47 | public function add(int $score) : void |
48 | { |
49 | $this->scores[] = $score; |
50 | } |
51 | |
52 | /** |
53 | * Get total NPS. |
54 | * |
55 | * Values of > 0 are considered good and above 50 is considered excellent. |
56 | * Remark: Amazon had a NPS of 69 in NA in 2016 |
57 | * |
58 | * @latex NPS = Promoters - Detractors |
59 | * |
60 | * @return int Retunrs the NPS |
61 | * |
62 | * @since 1.0.0 |
63 | */ |
64 | public function getScore() : int |
65 | { |
66 | $promoters = 0; |
67 | $passives = 0; |
68 | $detractors = 0; |
69 | |
70 | foreach ($this->scores as $score) { |
71 | if ($score > 8) { |
72 | ++$promoters; |
73 | } elseif ($score > 6) { |
74 | ++$passives; |
75 | } else { |
76 | ++$detractors; |
77 | } |
78 | } |
79 | |
80 | $total = $promoters + $passives + $detractors; |
81 | |
82 | return $total === 0 ? 0 : ((int) ($promoters * 100 / $total)) - ((int) ($detractors * 100 / $total)); |
83 | } |
84 | |
85 | /** |
86 | * Count detractors |
87 | * |
88 | * Detractors are all ratings below 7. |
89 | * |
90 | * @return int Returns the amount of detractors (>= 0) |
91 | * |
92 | * @since 1.0.0 |
93 | */ |
94 | public function countDetractors() : int |
95 | { |
96 | $count = 0; |
97 | foreach ($this->scores as $score) { |
98 | if ($score < 7) { |
99 | ++$count; |
100 | } |
101 | } |
102 | |
103 | return $count; |
104 | } |
105 | |
106 | /** |
107 | * Count passives |
108 | * |
109 | * Passives are all ratings between 7 and 8 (inclusive) |
110 | * |
111 | * @return int Returns the amount of passives (>= 0) |
112 | * |
113 | * @since 1.0.0 |
114 | */ |
115 | public function countPassives() : int |
116 | { |
117 | $count = 0; |
118 | foreach ($this->scores as $score) { |
119 | if ($score > 6 && $score < 9) { |
120 | ++$count; |
121 | } |
122 | } |
123 | |
124 | return $count; |
125 | } |
126 | |
127 | /** |
128 | * Count promoters |
129 | * |
130 | * Promotoers are all ratings larger 8 |
131 | * |
132 | * @return int Returns the amount of promoters (>= 0) |
133 | * |
134 | * @since 1.0.0 |
135 | */ |
136 | public function countPromoters() : int |
137 | { |
138 | $count = 0; |
139 | foreach ($this->scores as $score) { |
140 | if ($score > 8) { |
141 | ++$count; |
142 | } |
143 | } |
144 | |
145 | return $count; |
146 | } |
147 | } |